Lab Panel @ 2017 Canadian Communications Association (CCA)

On June 2, 2017, the lab presented a series of papers in a panel called “Sponsored Authenticity – The Work of Social Media Content Creation in the Influence Economy”. Papers included:

Governing Influence: An Eye-tracking Audit Of Instagram’s Sponsorship GuidelinesJeremy Shtern; Kieron Branche

Content Creation And Ubiquitous Commerce: Influencers, Sponsorship, And The Content Pipeline

Stephanie Hill“soshal” Media Influencers: Influencer Marketing In The PhilippinesDaphne Chan